Point-in-time: not good enough for the 24/7 enterprise. TruSecure had the most rigorous testing and was rapidly becoming the de facto standard for secure e-business. Tim and his team made the grade by getting customers to take a point in time to get a free white paper and hopefully get the “short version” of a sales cycle.
The ad did not win any contests, that wasn’t its purpose. It generated a successful wave of leads for TruSecure, making a difference in the client’s bottom line. We never intended to produce a “cliff” hanger… just measurable results.
