How do you drive home to the prospect that all the answers to their security problems lies in a CD inside the publication they’re reading? First, a double-truck spread where the CD is stapled helps, but that’s not all it takes. It needs eye candy with punchy headlines and enough come-hither to make a CIO stop on a dime.
The “Five Big Mistakes” ad turned out to be TrueSecure’s biggest hit of the season, with thousands of prospects and a few hundred converted by the end of the campaign.
Click here to download a more readable PDF of this ad.
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