Early in his copywriting career Tim was tasked with writing an ad for a new video game based on the movie remake of The Untouchables. But who was Eliot Ness to a new generation?
This ad gained some notoriety as its publication dove-tailed with an inquiry by the Joint Congressional Committee on Video Game Violence. An enlargement was trotted out in front of the committee as a prime example of violence in video game advertising. Yes, the headline portends violence. Yes, a parent could be shocked. But ask them about “The Untouchables” and the parents are likely to tell you Robert Stack was one of the original TV bad-asses, and they loved the series. You can share this sterling moment in Tim’s career and see how his headline caught the eye of the U.S. Congress via a Quicktime movie wherein Nintendo President Howard Lincoln apologizes to the congressional committee.
