When does information become power? When it lowers inventory, increases turnovers, and meets customer demand one hundred percent of the time. This ad represents many that Tim helped create and execute for Demand Solutions, one of the most recognized names in demand planning and forecasting software.
However, that “inheritance,” going back to the ’80s and the dawn of the desktop computer, was an image of a slow-moving and rigid, though reliable, brand. With some spit and polish over a period of six years, Tim helped reshape with the use of effective communications, from data sheets to corporate magazines. On the date of its sale to a larger competitor, the company demanded considerably more money in part due to improved, favorable, brand recognition.
For this particular campaign Tim helped extend the brand by suggesting an available domain, truecollaboration.com, which became the nexus of a year-long marketing blitz that finally toppled some of the company’s biggest long-term prospects.
