Face it, “data scientist” is not exactly the most glamorous occupation in high tech. But these are the people we are encouraging to think outside the box in order to better understand consumer patterns. Visual Data Group has a youthful outlook, and I chose to reflect that in a bit of corporate advertising. It fit […]
Category Archives: high tech
A Business Intelligence Adventure
Qlik reseller Visual Data Group found the perfect piece to use as a premium hand-out: a fully illustrated comic book in PDF format. But to create such a piece in the real world would require three blank pages, as nine illustrated pages are what the company provided. Tim created his own ads to create a […]
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Putting the Stripes on Five-Star Accommodations
A Producer Knows Formats
Anystream designs scalable software that automates the laborious process of encoding and transcoding media for demanding broadcast and production environments. Anystream’s Agility software has become a standard for streaming media encoding and broadcast transcoding for such media companies as BBC, Red Bee Media, BskyB, CNet, CNN, AOL, ESPN, Fox News, Foxsports.com, NFL Films, weather.com and […]
True Identity from the Start
The Power to Plan
However, that “inheritance,” going back to the ’80s and the dawn of the desktop computer, was an image of a slow-moving and rigid, though reliable, brand. With some spit and polish over a period of six years, McGraw helped reshape with the use of effective communications, from data sheets to corporate magazines. On the date of its sale to a larger competitor, the company demanded considerably more money in part due to improved, favorable, brand recognition.
For this particular campaign McGraw helped extend the brand by suggesting an available domain, truecollaboration.com, which became the nexus of a year-long marketing blitz that finally toppled some of the company’s biggest long-term prospects.
Art Director: Craig Stewart
Drowning in paper
The Big 5 you don’t want to know
How do you drive home to the prospect that all the answers to their security problems lies in a CD inside the publication they’re reading? First, a double-truck spread where the CD is stapled helps, but that’s not all it takes. It needs eye candy with punchy headlines and enough come-hither to make a CIO stop on a dime.
The “Five Big Mistakes” ad turned out to be TrueSecure’s biggest hit of the season, with thousands of prospects and a few hundred converted by the end of the campaign. Click here to download a more readable PDF of this ad.
