With so much clout, the fact that Adaco supports five-star service globally can become lost in the features wars. Copy & Art provided them with just the right image to keep them in front of their most fruitful prospects, so they may co…
Category Archives: Tim
A Producer Knows Formats
Anystream designs scalable software that automates the laborious process of encoding and transcoding media for demanding broadcast and production environments. Anystream’s Agility software has become a standard for streaming media encoding and broadcast transcoding for such media companies as BBC, Red Bee Media, BskyB, CNet, CNN, AOL, ESPN, Fox News, Foxsports.com, NFL Films, weather.com and […]
True Identity from the Start
The Power to Plan
However, that “inheritance,” going back to the ’80s and the dawn of the desktop computer, was an image of a slow-moving and rigid, though reliable, brand. With some spit and polish over a period of six years, McGraw helped reshape with the use of effective communications, from data sheets to corporate magazines. On the date of its sale to a larger competitor, the company demanded considerably more money in part due to improved, favorable, brand recognition.
For this particular campaign McGraw helped extend the brand by suggesting an available domain, truecollaboration.com, which became the nexus of a year-long marketing blitz that finally toppled some of the company’s biggest long-term prospects.
Art Director: Craig Stewart
Snug as a bug
Drowning in paper
The Big 5 you don’t want to know
How do you drive home to the prospect that all the answers to their security problems lies in a CD inside the publication they’re reading? First, a double-truck spread where the CD is stapled helps, but that’s not all it takes. It needs eye candy with punchy headlines and enough come-hither to make a CIO stop on a dime.
The “Five Big Mistakes” ad turned out to be TrueSecure’s biggest hit of the season, with thousands of prospects and a few hundred converted by the end of the campaign. Click here to download a more readable PDF of this ad.
