Category Archives: George

Putting the Stripes on Five-Star Accommodations

By Tim McGraw | Published: December 4, 2010

 

With so much clout, the fact that Adaco supports five-star service globally can become lost in the features wars. Copy & Art provided them with just the right image to keep them in front of their most fruitful prospects, so they may co…

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True Identity from the Start

By Tim McGraw | Published: December 19, 2009

As the worldwide leader in information security management products and services, Cybertrust wanted to telegraph this capability instantly, and in doing so increase the requests for a free white paper. Copy & Art delivered for Cybertrust, giving t…

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Snug as a bug

By Tim McGraw | Published: December 19, 2009

 
A security blanket is exactly what Copy & Art provided them—a platform to telegraph a message featuring the company’s unique methodology and set of essential security practices to ensure continuously effective security.

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Drowning in paper

By Tim McGraw | Published: December 19, 2009

 
ESS is all about streamlining compliance seamlessly while delivering efficient, effective worker training and safety, making compliance a strategic differentiator for a stronger reputation, a more competitive position and better market valuation.

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The Big 5 you don’t want to know

By Tim McGraw | Published: December 19, 2009

How do you drive home to the prospect that all the answers to their security problems lies in a CD inside the publication they’re reading? First, a double-truck spread where the CD is stapled helps, but that’s not all it takes. It needs eye candy with punchy headlines and enough come-hither to make a CIO stop on a dime.

The “Five Big Mistakes” ad turned out to be TrueSecure’s biggest hit of the season, with thousands of prospects and a few hundred converted by the end of the campaign. Click here to download a more readable PDF of this ad.

 

 

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What Color Is the Sky?

By Tim McGraw | Published: December 19, 2009

 
After years of repeating this challenge to the universe we did nearly this very thing for a client—the leading provider of environmental, health and safety (EHS), crisis management and sustainability software for governance, risk and comp…

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Geeky, but not that kind of geeky

By Tim McGraw | Published: December 19, 2009

 
Compliance Geeks is one of the Midwest’s most well-known compliance consultancies, covering several states and providing on-site consultation, audits, job-hazard analysis, engineering assistance, gap analysis and expert testimony as well as a fu…

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The Continuous Sentry

By Tim McGraw | Published: December 18, 2009

 

The ad did not win any contests, that wasn’t its purpose. It generated a successful wave of leads for TrueSecure, making a difference in the client’s bottom line. We never intended to produce a “cliff” hanger… just measurable results.

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