Category Archives: b2b

Data Scientists Who Dream

By Tim McGraw | Published: June 8, 2013

Face it, “data scientist” is not exactly the most glamorous occupation in high tech. But these are the people we are encouraging to think outside the box in order to better understand consumer patterns. Visual Data Group has a youthful outlook, and I chose to reflect that in a bit of corporate advertising. It fit […]

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A Business Intelligence Adventure

By Tim McGraw | Published: June 7, 2013

Qlik reseller Visual Data Group found the perfect piece to use as a premium hand-out: a fully illustrated comic book in PDF format. But to create such a piece in the real world would require three blank pages, as nine illustrated pages are what the company provided. Tim created his own ads to create a […]

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Putting the Stripes on Five-Star Accommodations

By Tim McGraw | Published: December 4, 2010

 

With so much clout, the fact that Adaco supports five-star service globally can become lost in the features wars. Copy & Art provided them with just the right image to keep them in front of their most fruitful prospects, so they may co…

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A Producer Knows Formats

By Tim McGraw | Published: December 22, 2009

Anystream designs scalable software that automates the laborious process of encoding and transcoding media for demanding broadcast and production environments. Anystream’s Agility software has become a standard for streaming media encoding and broadcast transcoding for such media companies as BBC, Red Bee Media, BskyB, CNet, CNN, AOL, ESPN, Fox News, Foxsports.com, NFL Films, weather.com and […]

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Drowning in paper

By Tim McGraw | Published: December 19, 2009

 
ESS is all about streamlining compliance seamlessly while delivering efficient, effective worker training and safety, making compliance a strategic differentiator for a stronger reputation, a more competitive position and better market valuation.

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What Color Is the Sky?

By Tim McGraw | Published: December 19, 2009

 
After years of repeating this challenge to the universe we did nearly this very thing for a client—the leading provider of environmental, health and safety (EHS), crisis management and sustainability software for governance, risk and comp…

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Geeky, but not that kind of geeky

By Tim McGraw | Published: December 19, 2009

 
Compliance Geeks is one of the Midwest’s most well-known compliance consultancies, covering several states and providing on-site consultation, audits, job-hazard analysis, engineering assistance, gap analysis and expert testimony as well as a fu…

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Fundamentally a Great White Paper

By Tim McGraw | Published: December 16, 2009

A sound information security program starts with security policies that support core business functions, then continues on to maintain customer confidence and further protects the company’s most valuable assets. This white paper provided a primer on the importance of security information and was designed to “educate” the C-level executive on the Fundamentals of Secure Information(…)

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I don’t want to set the world on fire

By Tim McGraw | Published: November 19, 2009

While the humming of the neon light outside might cast the right ambiance for a Dashiell Hammett novel, it can be a hazard for business.
Neonix had patented a solid-state neon light transformer, dramatically reducing the hazard of accidental sparking. …

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