There is nothing better, we always tell our clients, than a challenge. We really like it when someone asks us to create an ad that screams the color blue, but we can’t use the word or the color blue.
After years of repeating this challenge to the universe we did nearly this very thing for a client—the leading provider of environmental, health and safety (EHS), crisis management and sustainability software for governance, risk and compliance (GRC). The campaign promoted “Total Emissions Control”—monitor global emissions and reduce an organization’s local environmental footprint.
