Face it, “data scientist” is not exactly the most glamorous occupation in high tech. But these are the people we are encouraging to think outside the box in order to better understand consumer patterns. Visual Data Group has a youthful outlook, and I chose to reflect that in a bit of corporate advertising. It fit […]
Author Archives: Tim McGraw
A Business Intelligence Adventure
Qlik reseller Visual Data Group found the perfect piece to use as a premium hand-out: a fully illustrated comic book in PDF format. But to create such a piece in the real world would require three blank pages, as nine illustrated pages are what the company provided. Tim created his own ads to create a […]
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Reseller Channel Artistry
Namco revitalized its signature character and needed to convince video game dealers this was not a recycling of the same old game. I used call-outs to feature some highlights of the game, just as Leonardo might have done. Excerpt from body copy: He may still be round… but for video-game retailers, Pac-Man has a physique […]
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A Lab for Vegetables
Tim helped Ag-Biotech with a whole campaign, from which this ad was taken. He was also critical to the development of strategy. From the copy: “The quickest path from lab to market is Ag-Biotech.”
Art Director: Melissa Pedraza
Putting the Stripes on Five-Star Accommodations
A Producer Knows Formats
Anystream designs scalable software that automates the laborious process of encoding and transcoding media for demanding broadcast and production environments. Anystream’s Agility software has become a standard for streaming media encoding and broadcast transcoding for such media companies as BBC, Red Bee Media, BskyB, CNet, CNN, AOL, ESPN, Fox News, Foxsports.com, NFL Films, weather.com and […]
True Identity from the Start
The Power to Plan
However, that “inheritance,” going back to the ’80s and the dawn of the desktop computer, was an image of a slow-moving and rigid, though reliable, brand. With some spit and polish over a period of six years, McGraw helped reshape with the use of effective communications, from data sheets to corporate magazines. On the date of its sale to a larger competitor, the company demanded considerably more money in part due to improved, favorable, brand recognition.
For this particular campaign McGraw helped extend the brand by suggesting an available domain, truecollaboration.com, which became the nexus of a year-long marketing blitz that finally toppled some of the company’s biggest long-term prospects.
