Author Archives: Tim McGraw

The Big 5 you don’t want to know

By Tim McGraw | Published: December 19, 2009

How do you drive home to the prospect that all the answers to their security problems lies in a CD inside the publication they’re reading? First, a double-truck spread where the CD is stapled helps, but that’s not all it takes. It needs eye candy with punchy headlines and enough come-hither to make a CIO stop on a dime.

The “Five Big Mistakes” ad turned out to be TrueSecure’s biggest hit of the season, with thousands of prospects and a few hundred converted by the end of the campaign. Click here to download a more readable PDF of this ad.

 

 

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What Color Is the Sky?

By Tim McGraw | Published: December 19, 2009

 
After years of repeating this challenge to the universe we did nearly this very thing for a client—the leading provider of environmental, health and safety (EHS), crisis management and sustainability software for governance, risk and comp…

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Geeky, but not that kind of geeky

By Tim McGraw | Published: December 19, 2009

 
Compliance Geeks is one of the Midwest’s most well-known compliance consultancies, covering several states and providing on-site consultation, audits, job-hazard analysis, engineering assistance, gap analysis and expert testimony as well as a fu…

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The Continuous Sentry

By Tim McGraw | Published: December 18, 2009

 

The ad did not win any contests, that wasn’t its purpose. It generated a successful wave of leads for TrueSecure, making a difference in the client’s bottom line. We never intended to produce a “cliff” hanger… just measurable results.

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Lather, rinse, repeat

By Tim McGraw | Published: December 17, 2009

Living in Silicon Valley, marketers ignore the semiconductor business at their own peril. It is a heady, complex process, but Tim has significant experience in this area. Gasonics was a leading manufacturer of automated wet bench technology, holding many patents for innovative advances, in this case an automated wet bench that was, in fact, dry.(…)

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A career milestone? maybe not…

By Tim McGraw | Published: December 17, 2009

Early in his copywriting career Tim was tasked with writing an ad for a new video game based on the movie remake of The Untouchables. But who was Eliot Ness to a new generation? This ad gained some notoriety as its publication dove-tailed with an inquiry by the Joint Congressional Committee on Video Game Violence.(…)

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Fundamentally a Great White Paper

By Tim McGraw | Published: December 16, 2009

A sound information security program starts with security policies that support core business functions, then continues on to maintain customer confidence and further protects the company’s most valuable assets. This white paper provided a primer on the importance of security information and was designed to “educate” the C-level executive on the Fundamentals of Secure Information(…)

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I don’t want to set the world on fire

By Tim McGraw | Published: November 19, 2009

While the humming of the neon light outside might cast the right ambiance for a Dashiell Hammett novel, it can be a hazard for business.
Neonix had patented a solid-state neon light transformer, dramatically reducing the hazard of accidental sparking. …

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What about the Enterprise?

By Tim McGraw | Published: November 18, 2009

Sure, we can write all about the Star Trek enterprise, and how it relates to yours. What will it take? A little creativity and a huge licensing fee. Boole & Babbagge—named after two 19th century pioneers of computing fundamentals—was a powerhouse in the systems management arena, at least large enough to provide this kind of(…)

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The Executive Suite has Technology

By Tim McGraw | Published: November 4, 2009

Hoppmann Audio Visual has been dedicated to providing unique, innovative, high-quality and cost-effective audio visual and video teleconferencing solutions for clients worldwide since 1955. Fresh out of college, McGraw helped shape Hoppmann’s voice early on, one of many clients he has had in the audio and video space. This was an early ad in the(…)

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