Face it, “data scientist” is not exactly the most glamorous occupation in high tech. But these are the people we are encouraging to think outside the box in order to better understand consumer patterns. Visual Data Group has a youthful outlook, and I chose to reflect that in a bit of corporate advertising. It fit […]
Category Archives: ad
Putting the Stripes on Five-Star Accommodations
True Identity from the Start
The Power to Plan
However, that “inheritance,” going back to the ’80s and the dawn of the desktop computer, was an image of a slow-moving and rigid, though reliable, brand. With some spit and polish over a period of six years, McGraw helped reshape with the use of effective communications, from data sheets to corporate magazines. On the date of its sale to a larger competitor, the company demanded considerably more money in part due to improved, favorable, brand recognition.
For this particular campaign McGraw helped extend the brand by suggesting an available domain, truecollaboration.com, which became the nexus of a year-long marketing blitz that finally toppled some of the company’s biggest long-term prospects.
Art Director: Craig Stewart
Snug as a bug
Drowning in paper
What Color Is the Sky?
The Continuous Sentry
Lather, rinse, repeat
Living in Silicon Valley, marketers ignore the semiconductor business at their own peril. It is a heady, complex process, but Tim has significant experience in this area. Gasonics was a leading manufacturer of automated wet bench technology, holding many patents for innovative advances, in this case an automated wet bench that was, in fact, dry.(…)
A career milestone? maybe not…
Early in his copywriting career Tim was tasked with writing an ad for a new video game based on the movie remake of The Untouchables. But who was Eliot Ness to a new generation? This ad gained some notoriety as its publication dove-tailed with an inquiry by the Joint Congressional Committee on Video Game Violence.(…)
Also posted in portfolio, Tim, video game marketing
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